SPICY COLOR

Who is SPICY COLOR?
SPICY COLOR is a new distribution SPA brand which is based on POP-CULTURE for the first time in the world.
SPICY COLOR is the result of a huge collaboration with 'FASHION SNOOPS', the best consulting firm in NEW YORK and 'INTERFASHION PLANNING', the No.1 fashion companies in the U.S. Such as Disney, Anthropologie and more.
INTERFASHION PLANNING has formulated a great number of successful fashion brands for 20years.


SPICY COLOR is a combined word. 'SPICY' means having a strong pungent flavor or also means interesting. 'COLOR' is the appearance that it has as a result of the way in which it reflects light.
SPICY COLOR is a fashion playground where customers can have an enjoyable experience with various and interesting products influenced by POP-CULTURE.

SPICY COLOR CONCEPT
URBAN LIFESTYLE
The main concept of SPICY COLOR, providing a city-casual line for daytime activities with a retro infused mood for your dynamic and funky imaginations to flow out throughout the day.

HOLIDAY & STREET
SPICY COLOR`s youth line allows you to shine out in its resort & sports wear, giving you the warmth and comfort of sun light amidst the busy streets of the city.

SPICY COLOR TARGET
For a spicy girl & boy who is interested in trendy fashion and thinks of shopping as playing and funpping (FUN+SHOPPING)

SPICY COLOR B.I STORY
'Happiness', the philosophy of spicy color is interpreted as JOY, PLAY and LOVE.
The star symbolizes completion of these concepts.



S/S11 Video (AD Sketch) YOU CAN SEE MORE:)
SPICY COLOR S/S11

FASHION BIBAVIMH.TUMBLR
Love yourself & ENJOY! by BIBAVIMH

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